Get customer referrals
Are you getting any traffic from social media? Does online interest in your store and products generate actual sales? Your manufacturer is spending big-money on marketing, is it helping your business?
Connect with customers
Can customers text your store? Can you connect with customers online? How do you close a sale without the customer walking into your store? Do you sell anything online?
Track important metrics
Do you have a customer loyalty program? Are you losing potential sales? Where is consumer interest trending? Are you out-of-stock on a hot item? What is your customer demographic?