Acme manufacturers yarn and sells it through retail stores. Acme puts FindNearMe buttons on their website. This will allow customers to easily find Acme yarn at a local store.
She is looking for Acme brand yarn with a specific die-lot number. She goes to the Acme website to use the store locator. Ruth is delighted to see a FindNearMe button on the website and clicks it.
Joe has the FindNearMe mobile app which receive a mobile notification. A customer is looking for yarn with a particular die-lot number. Joe walks down the yarn isle, confirms he has it in stock, then places it on hold for the customer.